Alama loves the planet
We take care of what truly matters: you, your hair, and the world we live in.
A commitment that grows every day
For Alama, sustainability is a continuously evolving journey. We constantly improve formulas, materials, and processes to reduce our impact and enhance people’s well‑being. Because caring is a gesture that never ends.
Vegan
Almost all our formulas are free from animal‑derived ingredients.
Gluten Free
Almost all our products are gluten‑free.
Free from
We eliminate unnecessary chemicals while maintaining the highest formulation performance. All our “Free From” statements are clearly displayed on our products.
Gentle formulas for you and for the planet
Alama is a heart‑friendly brand with sustainability at the core of its mission.
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>90%
of naturally derived ingredients in shampoos, masks, and conditioners
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>85%
of biodegradable ingredients in shampoos, masks, and conditioners
-
>90%
of our formulas are tested to ensure safety and sensitivity on the skin and hair
Responsible packaging
Alama Professional reinforces its eco‑friendly positioning by embracing plastic reduction and reuse: a perfect Reduce, Reuse, Recycle strategy.
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Up to 50%
of recycled plastic in bottles and jars
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Up to 40%
of recycled plastic in tubes
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75%
of plastic saved with our 1000 ml Eco‑Refill formats
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37%
of reduction in CO₂ emissions thanks to our new caps and bottles
A happy beauty is also sustainable
We believe in a kind of beauty that makes you feel good: about yourself, others, and the environment. For us, "Happy caring" means turning every step of your haircare routine into an act of love for yourself and the planet, thanks to guaranteed professional results, formulas with high‑concentration of naturally derived and biodegradable ingredients, and sustainable packaging.