Professional quality designed for your at‑home care
Our products are created from deep professional formulation expertise and are tested, approved, and developed by professional hairstylists to ensure reliable performance and visible results. Professional quality, with the simplicity of an everyday ritual.
Alama Professional is part of PETTENON COSMETICS
that since 80 years, has promoted ethical and sustainable beauty in hair salons all over the world.
Our commitment to the Planet
We are part of a company that has been promoting ethical and sustainable beauty in hair salons around the world for the past 80 years.
Formulas rich in naturally derived and biodegradable ingredients
Our products contain up to 97% naturally derived and biodegradable ingredients and are free from unnecessary chemicals.
Professional hair color treatments made in Italy
Alama Professional color products combine professional expertise, cutting‑edge technology, and innovation in formulas that are easy to use at home.
Shine and nourishment for every style
Serums, mousses, oils and lotions with innovative, nourishing textures, designed to complete and elevate any look.