Professional quality designed for your at-home routine
Our products are created from extensive formulation expertise and are tested, approved and developed by professional technicians to ensure reliable performance and visible results.
Alama Professional is part of Pettenon Cosmetics
which has promoted ethical and sustainable beauty in the professional sector worldwide for over 80 years.
Our commitment to the planet
We are part of a company that has been promoting ethical and sustainable beauty in hair salons around the world for the past 80 years.
Formulas rich in naturally derived and biodegradable ingredients
Our products contain up to 97% natural and biodegradable ingredients and are free from unnecessary chemicals.
Professional hair color treatments made in Italy
Alama Professional color products combine professional expertise, cutting‑edge technology, and innovation in formulas that are easy to use at home.
Shine and nourishment for every style
Serums, mousses, oils and lotions with innovative, nourishing textures, designed to complete and elevate any look.