Alama anti-frizz: smooth and shiny hair

Alama Repair: restructured, full-bodied hair full of life

Your daily beauty ritual, unique like you.

We care for you and the environment. Our shampoo, mask and conditioner formulas contain over 90% naturally derived ingredients and offer high biodegradability. From hydrating treatments to nourishing masks, every choice respects the hair fibre and is mindful of the planet, thanks to packaging made from partially recycled and recyclable plastic.

We take care of you and your world

From professional haircare formulas with high concentrations of natural and biodegradable ingredients to recycled and recyclable packaging, every choice reflects our commitment to sustainable cosmetics that are mindful of the planet.

Professional Hair Products That Make a Difference

Alama Professional hair treatments transform your daily haircare routine into joyful, mindful wellbeing rituals for you, your needs and the planet. Choose the product line that celebrates your uniqueness, every day.

Where does the name Alama come from?
Malama, in Hawaiian, means to take care

This is our everyday philosophy for mindful, sustainable haircare: creating effective, safe and environmentally conscious hair products.
Excellent product! I pair it with the shampoo and the split-end treatment, and my hair has changed remarkably!!! Thanks to Alama products.Tecla F.REPAIR mask 500ml
I love the line and this shampoo. I have curly hair and have tried many products, but these are simply irreplaceable for me.Clara G.CURL shampoo 500ml
Excellent product!! Great quality and price!! I bought two because it’s truly amazing! I apply it after styling, and my hair stays fragrant and silky—I love it!!! I’m never letting go of this oil!!SimonaHYDRA liquid crystals 100ml
Excellent! Just two minutes of application, and the result is amazing… It removes yellow tones and leaves hair shiny and radiant.Paola M.NO YELLOW shampoo 500ml
I’m a loyal fan of this product… for me, it remains the best. It gives red highlights on a brown base and turns into a beautiful cherry red on pre-treated hair.NihalSOS COLOR mask ROSSO 300ml

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PETTENON COSMETICS SPA S.B. Having its registered office at Via del Palù 7/D 35018 - San Martino di Lupari (PD - Italy) Fiscal Code, VAT n. and Padua Business Registry no. 04937500280 R.E.A. PD 430007 Fully paid up share capital € 7.500.000,00 Company subject to management and coordination by AGF88 Holding S.r.l.



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