Alama anti-frizz: smooth and shiny hair

Alama Repair: restructured, full-bodied hair full of life

Your daily beauty ritual, unique like you.

Professional and sustainable products, designed for your hair type

We take care of you and your world

From high‑concentrated formulas made with naturally derived, biodegradable ingredients to recycled and recyclable packaging, every choice reflects our commitment to sustainability.

Products that make the difference

Alama treatments turn your haircare routine into joyful, mindful rituals for you, your hair, and the planet. Choose the line that highlights your unique beauty, every day.

Where does the name Alama come from?
Malama, in Hawaiian, means to take care

From here comes our essence: protection, respect, care for ourselves and the world around us

Love me? Alama

Excellent product! I pair it with the shampoo and the split-end treatment, and my hair has changed remarkably!!! Thanks to Alama products.Tecla F.REPAIR mask 500ml

I love the line and this shampoo. I have curly hair and have tried many products, but these are simply irreplaceable for me.Clara G.CURL shampoo 500ml

Excellent product!! Great quality and price!! I bought two because it’s truly amazing! I apply it after styling, and my hair stays fragrant and silky—I love it!!! I’m never letting go of this oil!!SimonaHYDRA liquid crystals 100ml

Excellent! Just two minutes of application, and the result is amazing… It removes yellow tones and leaves hair shiny and radiant.Paola M.NO YELLOW shampoo 500ml

I’m a loyal fan of this product… for me, it remains the best. It gives red highlights on a brown base and turns into a beautiful cherry red on pre-treated hair.NihalSOS COLOR mask ROSSO 300ml

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Find the Alama store near youDiscover where to find our professional products and treat yourself to a moment of Happy Caring every day.

Alama anti-frizz: smooth and shiny hair

Alama Repair: restructured, full-bodied hair full of life

Your daily beauty ritual, unique like you.

We take care of you and your world

Products that make the difference

Where does the name Alama come from?Malama, in Hawaiian, means to take care

Love me? Alama

Enjoy our community

Where does the name Alama come from?
Malama, in Hawaiian, means to take care