Happy caring is the calm of everyday rituals:
Taking care of yourself with lightness, balance, and pleasure, thanks to professional results, naturally inspired formulas, and environmentally friendly packaging.
Anti‑frizz and shine
For smooth, silky, disciplined hair.
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Step 1
Cleanse and smooth the hair fiber with Anti‑Frizz Shampoo.
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Step 2
Nourish with Anti‑Frizz Mask, or add shine and silkiness with Gloss Infusion.
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Step 3
Protect the hair from frizz and humidity with Frizz Control, or achieve perfectly sleek hair with Extra‑Liss.
Repair and body
For healthy, full‑of‑life hair.
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Step 1
Restructure and protect with Miracle Fluid, Incredible Mousse, or Bye Bye Split Ends.
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Step 2
Restructure and protect with Miracle Fluid, Incredible Mousse, or Bye Bye Split Ends.
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Step 3
Restructure and protect with Miracle Fluid, Incredible Mousse, or Bye Bye Split Ends.
Nourishment, definition, elasticity.
For hydrated, defined, bouncy curls.
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Step 1
Cleanse and remove impurities and styling residue with Curl Shampoo.
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Step 2
Hydrate and add elasticity with Curl Mask or Curl Conditioner.
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Step 3
Create your desired curl with Curl Amplifier (for defined, compact curls) or Soft Mousse (for a natural, voluminous effect)
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Step 4
On the following days, reactivate and rehydrate curls with Curl Reactivator.
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Step 5
To extend time between washes, use Curl Dry Shampoo Mousse to absorb excess oil and refresh the hair.
FAQs
Alama brings professional salon experience into your home, with products designed to keep hair cared for, shiny and healthy every day.
Alama offers different solutions to meet specific needs, without complications. You can choose based on your main goal: nourish, repair, color or add shine to your hair.
Yes! Whatever your starting point—natural, colored, damaged or dry hair—Alama products are designed to nourish, strengthen and keep hair healthy and radiant.
Absolutely! All packaging includes information about the product’s natural ingredients and biodegradability, helping you make conscious and responsible choices.
The SOS Color & Go range is designed for those who want fast, visible results: Temporary color masks to refresh color or change your look without commitment; Permanent hair color in just 10 minutes, for quick and easy grey coverage.
Yes! Shampoo, conditioner and mask can be freely combined to create a personalized treatment based on your hair’s needs.
In selected supermarkets and official online shops. Contact us if you’d like to know where to find us near you.
Yes, all formulas are developed by professional experts and tested to ensure safety, effectiveness and salon-quality performance at home.