Alama anti-frizz: smooth and shiny hair

Alama Repair: restructured, full-bodied hair full of life

Your daily beauty ritual, unique like you.

Professional and sustainable products, designed for your hair type

We take care of you and your world

From high‑concentrated formulas made with naturally derived, biodegradable ingredients to recycled and recyclable packaging, every choice reflects our commitment to sustainability.

Products that make the difference

Alama treatments turn your haircare routine into joyful, mindful rituals for you, your hair, and the planet. Choose the line that highlights your unique beauty, every day.

Where does the name Alama come from?
Malama, in Hawaiian, means to take care

From here comes our essence: protection, respect, care for ourselves and the world around us

Love me? Alama

Excellentproduct!Ipairitwiththeshampooandthesplit-endtreatment,andmyhairhaschangedremarkably!!!ThankstoAlamaproducts.TeclaF.REPAIR mask 500ml

Ilovethelineandthisshampoo.Ihavecurlyhairandhavetriedmanyproducts,butthesearesimplyirreplaceableforme.ClaraG.CURL shampoo 500ml

Excellentproduct!!Greatqualityandprice!!Iboughttwobecauseit’strulyamazing!Iapplyitafterstyling,andmyhairstaysfragrantandsilky—Iloveit!!!I’mneverlettinggoofthisoil!!SimonaHYDRA liquid crystals 100ml

Excellent!Justtwominutesofapplication,andtheresultisamazing…Itremovesyellowtonesandleaveshairshinyandradiant.PaolaM.NO YELLOW shampoo 500ml

I’maloyalfanofthisproduct…forme,itremainsthebest.Itgivesredhighlightsonabrownbaseandturnsintoabeautifulcherryredonpre-treatedhair.NihalSOS COLOR mask ROSSO 300ml

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Alama anti-frizz: smooth and shiny hair

Alama Repair: restructured, full-bodied hair full of life

Your daily beauty ritual, unique like you.

We take care of you and your world

Products that make the difference

Where does the name Alama come from?Malama, in Hawaiian, means to take care

Love me? Alama

Enjoy our community

Where does the name Alama come from?
Malama, in Hawaiian, means to take care