Professional engagement

Beauty Application proposes professional products for hair and beard care, 100% made in Italy; dedicated to those people who need salon and barber quality in their own home. The high performances of products are the results of tested formulations, latest generation ingredients, original products that follow the main international hair trends. These products are easy to use and they guarantee the best of results, at home or in a journey.

Alama Professional: as we care for You, we care for our Planet

Alama Professional is the brand of beauty and hair care products that guarantees professional quality of its treatments directly at home, as well as in the salon, thanks to the tested effectiveness of formulas with selected ingredients and innovative products that respond to trends in the international hair care industry.

The Alama Professional brand, Made in Italy, consists of ten lines ready to meet all scalp and hair needs: Repair, Hydra, Color, Frequent, Liss, Curl, NoYellow, NoRed, Zero Stress and S.O.S. Color&Go.

Alama is a "Heart friendly" brand and makes sustainability a real mission. Formulas are developed with a minimum of 90 percent ingredients of natural origin and 85 percent biodegradable ingredients, selecting raw materials and suppliers certified according to ethical criteria in line with the social and sustainability values of the Pettenon Cosmetics group.

Alama Professional also takes care of the environment through product packaging by using at least 50 percent recycled plastic for bottles and jars, reducing the amount of plastic used by decreasing its weight by 30 percent, eliminating PVC cases, and through the use of FSC-certified paper.

With the 1000ml and 100ml formats, which allow for an all-round circularity of reuse, Alama Professional reinforces its Ecosustainable stance in favor of a world with less plastic by embracing the concepts of plastic reduction and for the reuse of the same: a perfect "Reduce Reuse Recycle" strategy.