.
Blonde, grey or lightened hair needs constant care to preserve pure and shiny tones over time. Sun, pollution, technical treatments and styling can alter the shine, often highlighting unwanted yellow tones.
No-Yellow Daily Blonde Shampoo eliminates unwanted yellow shades from blonde, white or lightened hair, to maintain a bright and shiny tone.
The perfect blonde beauty routine? Using Alama No Yellow Shampoo weekly, alternating with cleansing using No Yellow Daily Blonde Shampoo, will maintain a pure, absolute blonde colour, without unwanted tones.
After shampooing, the hair is soft and shiny with an incredible ice-blonde tone.
Â
.